SEO Content Calendar for the First 90 Days

Goal of the first 90 days

Build enough content depth to test category viability and gather conversion signals.

Month 1: Foundation

Publish 8 to 10 articles:

• 4 reviews
• 3 comparisons
• 2 buying guides

Month 2: Expansion

Add internal link depth and supporting informational content around winning themes.

Month 3: Optimization

Update top pages using:

• Search Console query data
• Outbound click-through insights
• Engagement and scroll patterns

Weekly operating rhythm

1. Plan topics by intent tier
2. Draft using standardized templates
3. Publish with internal linking
4. Review performance and revise

Key principle

Publishing consistency beats sporadic perfection, especially in early-stage affiliate sites.